ABOUT YOUR HOST

I’m Sandy Hernandez — former management consultant turned retail strategist + your Store Wars host.

I started this show because I was tired of the recycled advice and the content that sounds like it was written by a boardroom full of “brand values” and zero guts.

Every episode, I pull back the curtain on the creative process behind magnetic brands — the strategy, the story, the aesthetic pivots, and the moments where someone finally said, “Screw it, let’s say what we really mean.” Whether I’m breaking down bold campaigns or unpacking the kind of messaging tweaks that lead to sold-out offers, this isn’t about playing it safe. It’s about showing up sharper, louder, and more you.